Have we been trained to love cheese? Growing up, it was everything cheese. Why do we crave it so much? It starts with psychologically training our minds to accept cheese as necessary in our diet and lifestyle.
So many of our favorite foods are linked with cheese, from pizza, sandwiches to snacks…We were even trained to say cheese before we take a picture! Everywhere you look and everywhere you go, there it is “cheese.”
Dr. Neil Barnard, who runs the Physicians Committee for Responsible Medicine and has started a vendetta against cheese. Cheese is so addictive, he said, because it contains the protein casein, which creates casomorphins when the dairy breaks down in your body. “Casomorphins attach to the brain’s opiate receptors to cause a calming effect in much the same way heroin and morphine do.” “In fact, since cheese is processed to express out all the liquid, it’s an incredibly concentrated source of casomorphins, you might call it dairy crack.”
Crack is whack, Doc!
Casein is found in all dairy products, but the cheese-making process concentrates it—which is awesome (sarcasm)– because Americans consume 35 pounds of cheese a year.
When you hear people say, ” You know I would love to lose weight or even try a plant-based diet, but I can’t give up cheese.” Now you know why.
Note: Not everyone is addicted to the point where you just can’t give it up.
Researchers used the Yale Food Addiction Scale to measure participants dependence on various foods.
120 students were asked to fill in the addiction scale – which featured 35 foods – then did a second test on a further 384 students. And they discovered that the most addictive foods on the scale all contained cheese. Pizza took the crown and I’m guessing it’s salty topping took it over the top.
By no means am I comparing cheese addiction to a legitimate heroin or cocaine addiction, those are serious matters and have ruined many lives.
But, look addiction is addiction though, so if your wondering why you “can’t” give up cheese? You guessed it, you have an addiction.