We’ve come along since the “milk does the body good,” ads from the 80’s or the “milk mustaches from the 90’s” and the “Got Milk” campaign as well. Everybody was all in on these ads, from actors to entertainers and from athletes to politicians, they were all pumping milk, no pun intended.
It seems like just the opposite today when it comes to advertising. We see so many actors, entertainers, athletes, doctors and yes, even some politicians are advocating “ditching dairy,” despite all the lobby money that’s out there.
Today’s dairy milk campaign is basically desperation pleas to consumers, mostly still pushing the calcium and protein thing, but a lot of effort seems to be just trying to defend the name of “milk.”
Related article:Dangers of Dairy and Breast Cancer Connection
With all the information that’s out there today, most people have become a little “scary of dairy,” for numerous reasons, from health, climate, concerns of animal welfare… and they aren’t waiting around for guidance from government either, there’s just too much money at stake and waiting for Congress to make decisions, sort of reminds me of the old Elvis lyric “A little less conversation, a little more action”
Sales of dairy milk continue to drop – recent data released by the Dairy Farmers of America showed a $1.5 billion loss in revenue for the dairy industry since 2018.
Milk consumption is a fraction of where it was in the early 2000s. According to USDA data, milk sales declined by 22 percent between 2000 and 2016. Those numbers are down significantly from the 1970s and 1980s
The collapse of the dairy industry was brought on by many factors, including more milk substitutes, the cost of dairy prices and not to mention the effects of extreme weather, due to climate change.
Options like almond milk, soy milk, rice milk, coconut milk, and hemp milk are beginning to demand more and more space on grocery store shelves as consumers have grown to embrace new flavors and vegan diets. Sales of nut and plant milks grew by 11 percent in 2019 and raked in $1.6 billion dollars, according to the Plant Based Foods Association.
Despite the prices of alternative milks being higher the dairy industry still can’t keep up in sales.
The plant-based market’s biggest drivers, almond milk and soy milk, cost almost double at $4.29 a half-gallon (64-ounces) each, compared to $2.17 for regular dairy milk, according to a price check by Fresh Direct. The price tag on oat milk is almost 2.5 times the cost of dairy milk, at $5.29 a half-gallon.
People are drinking less and less milk as the years go by. Data from the USDA shows that Americans consume 149 pounds of dairy per capita today as opposed to 197 pounds per capita in 2000 — a 24 percent decrease.
The Oldest Dairy Farm is shutting down operations, but they are not shutting the doors
In recent news, the oldest dairy farm in California is ditching milk to concentrate on expanding its almond growing operations.
The family will now expand its 400 acres of almond trees to 900 acres.
“We’ve had four, straight years of losing money in the diary business, and now seems like the right time to plant more land to trees,” Giacomazzi told The Business Journal.
Giacomazzi Dairy has been in operation for more than 125 years, but after four straight years of losing money, the family has decided to make a change.
You have to credit Giacomazzi family for being proactive and understanding the market demand today and not just falling on their sword.